There is this new agey contraption you may have heard of, it's aptly named the Internet. And this 'internet' is the result of several computers being linked together globally to provide a wealthy of information but now it's expanded into the realm of social interaction or social networking.
Now the result of all this online social networking has resulted in a rapidly evolving version of social behaviour, you can call it internet culture. Basically imagine the trends the general population go through, shoulder pads, the word 'spiffy', perms and Thatcher *shiver*. Now imagine how those cycles take years to move on, then respin it take months maybe even weeks.
That is internet culture.
The language, the hot spots, the tools of communication all evolve at a rapid rate. Can most of you techno-geeks even remember a time before MSN, Myspace and Bebo. Two of those three are now dead in the water, but at a time they were the hottest property in all the land, a golden goose couldn't excrete a more valuable property. But now, a regular goose easily could. Timing is everything.
One of the best and my personal favourite things about internet culture is called a meme. The term Internet meme (rhymes with cream) is used to describe a concept that spreads via the Internet. So this can reference movies or simple internet phrases like "DO NOT WANT" "GTFO" and alot of content from the movie Mean Girls which features in easily 60% of memes now.
Internet culture as much as people knock it does have some invaluable uses. Though the internet is full of the most diverse and niche communities, it also it bound together by our human nature and when we all band together the effects catapult beyond cyberspace and smash into the real world. Some are amazingly inspiring, some are bonkers.
Justin Bieber, first seen on Youtube by tens of thousands, their views and spreading word of him through social networks resulted in him getting a record deal and now he's everywhere, love him or want to bash his head in with one of his seemingly prepubescent fangirls; he is the direct result of internet culture.
Ted Williams, Ted was a homeless man who was catapulted by YouTube. Ted has what is famously dubbed the 'Golden Voice' he would say things in his epic voice for cash (imagine the voice that does voice-overs for voice trailers and that's the same type of voice). A man paid Ted money to speak in his golden voice for cash while the man recorded him and posted it on youtube, it went viral within 24 hours. Basically 4 millions views in under 24 hours that's almost unheard of. As a direct result he now has a job, a house, money and a career. All because of the internet.
There are many many more cases in which the internet has changed people's lives.
This post came out because of two things that really sparked my mind. One was a friend of a friend whom I got into a fight with, the cause being that on Twitter he was peeved people did not have the etiquette to say goodbye before they removed him from their streams of people they wanted to read about (or unfollowed for short). He was saying how the internet must be a bad thing because it doesn't have a phonetic style of manners reflected from the real world. This bugs me because that just isn't what the internet is, there are no paper doilies or fine china here. There is no need for it. Let it be put this way, the word Hello was created specifically when the telephone was invented because people would call one another with no way to begin the conversation. It all seems abit alien now, doesn't it? The thought of not having hi, hello, hey in your vocabulary. The point is when new means of communication arrive, new pieces of language come with it. Nobody has a phone call like they write a letter, nobody has an internet chat like they have a phone call or like they write a letter. We have our own rules here, and they don't have the book ends we call hello and goodbye.
The second thing is marketing, so many big companies that do marketing for popular brands treat the internet like some of nuisance they have to address at some point, when in fact the internet is one of the best places for advertisements but also for launching intangible products like music. Music piracy is something I'll get into another time. Something going viral is one of the biggest ways to create a following for a product, Lady Gaga is the most recent example of an artist using the internet to help drive her career forward and it has taken on the internet's own speed of culture evolution. By coupling with the internet with a full understanding of it, two years into her career she is as strong if not stronger culturally than Madonna or Britney was half a decade into theirs. The sooner larger companies learn to accept that internet is the strongest thing in existence for marketing, the sooner they will stop going bankrupt and/or into government administration or liquidation.
A simple way of summing this post up is
get on board
or